Event signage is a crucial part of any city’s marketing strategy. It helps businesses and organizations promote upcoming events and regularly displays information to the general public. Each location has a unique design that facilitates the event clearly and effectively. It’s essential to consider the target audience when designing an event sign. Here are the details of event signage in Billings, MT.
How does event signage service the people of Billings?
Event signage is an effective way for marketing businesses and organizations online without spending money on offline advertising campaigns or direct sales efforts (mailing lists, etc.).
- Every major event in Billings is displayed on the event sign.
- Each sign also includes large graphics for people with visual impairments.
- Many signs feature LED technology so they can remain lit up at night.
- During snowfall, the signs display snow plows and road closures so people can stay safe.
- Event signs help the public find nearby events and parking spaces.
- These are especially helpful for out-of-town guests who don’t always have access to their local newspapers or social media feeds.
- To accommodate this need, many event signs also include a QR code directing visitors to local web pages with event information.
- Some signs even include a text message service where you can leave details of events and times for delivery the next day.
- These updates keep events fresh and relevant for residents and out-of-towners alike.
Many different types of event signage designs can be customized based on specific needs. Considerations include message clarity, design elements (color choice, typeface size), outdoor visibility, information delivery options (text vs audio vs Braille), etc.
The population of Billings itself is around 36,000 people, but there are plenty of people living nearby in both North Dakota and Wyoming. It makes it easy for Billings to attract visitors from both states with similar demographics. Plus, both states advertise heavily in Montana to draw more attention to their urban centers. This cross-state reach makes it easy for Billings to host big events no matter how far away those people live from it directly.